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Hotel Tech & Guest Journey Specialist

Katona Zoli

I architect guest journeys through digital marketing, software, integrations, and the ops behind them.

founder · MORGENS founder · Mentio
Katona Zoli
operator
>Hover a phase for what I do there.
>01 · thesis

Hotels don't lose bookings because they lack software. They lose them because there's no one left to run it.

Most properties no longer have a revenue manager or a marketing lead — and the labour market says they won't get them back. Meanwhile they're expected to operate five to ten disconnected systems just to fill their rooms.

So guest acquisition becomes a staffing problem, and it will get outsourced — the way accounting and IT did before it. The winner isn't whoever has the best software; it's whoever has someone to run it.

>02 · the ordering

A product grown from service.

In hotel tech the usual path is the reverse. Here the product followed the operation — which is why we know what it has to do.

How the market does it
Product → Launch → Does it get hotels?

The software is built first, and only later does it show whether the builder understands how hotels actually work.

◆ How MORGENS did it
Service → Real need → RoomSome

First we did the daily guest acquisition, for real clients. The RoomSome booking engine grew out of that, then Loyalty — and from it we are building a full technology ecosystem.

>03 · MORGENS

We don't supply tools. We do the work.

A team that operates hotel guest acquisition. Everything that brings the guest in — and keeps them — under one contract, aligned to the hotel's revenue goal.

01
Revenue management
pricing, demand, occupancy
02
Digital marketing
campaigns, content, channels
03
Ad technology
Google & Meta, measurement, attribution
04
Sales
direct booking, conversion
05
Business intelligence
data, reporting, decisions
06
Hotel web development
conversion-driven sites

The software provides access and scale; the service layer provides the expertise that actually brings guests in — at the right cost, and at the right quality.

>04 · RoomSome

The technology underneath.

One system instead of ten — so the guest journey stops breaking between tools.

The technology ecosystem behind MORGENS. A booking engine at its core, with modules serving each stage of the guest journey built around it. Deliberately PMS-independent: it works alongside the hotel's existing system rather than replacing it.

Booking Engine Loyalty Voucher Direct GuestApp Inbox Roomlytics soon

dashed items are in development

Loyalty
Voucher
Direct
GuestApp
Inbox
Roomlytics
soon
soon
soon
Booking
Engine
the core
>05 · the loop

Why it compounds with every booking?

Ad
demand
Website
own surface
Book
direct
Pre-arrival
anticipation
On-site
experience
Follow-up
return
returning guest — lower acquisition cost
01
A closed loop
From the ad to the returning guest, every stage runs in the same system.
02
Every loop produces data
Roomlytics — the measurement layer wiring the stack to the service layer.
03
The return is cheapest
Lower acquisition cost — the service layer decides where and how much we spend.
>06 · Mentio

AI visibility for hotels.

Guests increasingly ask ChatGPT, Gemini and Google's AI where to stay — yet most hotels are invisible in those answers.

ChatGPT Gemini Perplexity Google AI

Mentio shows how often a hotel gets recommended in AI accommodation results — in Hungarian, English and German — and where it can move up.

mentio.hu →
>07 · what i speak to

Credibly, on:

01 Direct booking and OTAs — the balance between them
02 Guest-journey automation
03 Hotel revenue management & pricing
04 Digital advertising that performs
05 The hotel software market in CEE
06 AI and hotel demand
07 Software and service in one model

One system instead of ten

— so the guest-acquisition process and the guest journey never break between tools and teams.

Katona Zoli · MORGENS
>08 · contact.sh

Let's talk.

A broken funnel, an outdated booking flow, or a “that's just how hotels do it”? Write — I'll want to rebuild it better.

hello@katonazoli.hu →